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- FROM THE PUBLISHER, Page 2
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- By late Friday, things usually begin to take shape and quiet
- down here at TIME. Except for breaking news, most of the
- stories for the current issue have already been chosen, written
- and edited, and some editors are even working on plans for the
- following week. But for a remarkable group of educators, the
- week's work on TIME has barely begun. On Friday afternoon, a
- team of high school English and social-studies teachers meets
- to look over the emerging crop of stories in preparation for a
- frenzied weekend of work. By Sunday night they have produced a
- polished four-page teacher's guide to the magazine. And on
- Monday morning the guide goes out to 5,000 secondary schools
- around the country -- along with about 150,000 copies of TIME.
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- The teacher's guide, which has suggested discussion topics
- and quizzes on the week's news, is only one part of the TIME
- Education Program, which is produced and marketed by Guidance
- Associates, Inc., in Mount Kisco, N.Y. (1-800-882-0852). There
- are also periodic writing and current-affairs contests,
- scholarship programs and a yearly contest in which students try
- to guess who TIME's Man or Woman of the Year is going to be.
- This week, in addition to the teacher's guide and the magazines,
- schools with satellite dishes will be able to tune in to
- Guidance Associates' School and College Satellite Network and
- watch TIME editors and one of the writers of the weekly guide
- discuss how to make the recent events in the Soviet Union
- relevant to their students. "We've been thinking of doing
- something like this for some time," says the program's editorial
- director, Wilma Mann, "and the Russian Revolution cover story
- in TIME seemed like the perfect opportunity." Another new
- project is TIME for College. Last week a separate teacher's
- guide went out for the first time to several hundred colleges.
- The purpose of this program is to help teachers develop the
- writing ability of their students. Says Alexander Sareyan, our
- associate director of consumer marketing: "TIME is an excellent
- tool for teaching writing and communications." These efforts are
- a way for us to share the excitement and skills of our
- profession, so there's a satisfaction there for us as well.
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- -- Elizabeth P. Valk
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